Keyword Research Secrets
Successful keyword research is one of the most important steps in order to get your business found on the internet today.
Appropriate keyword research should be one of the first steps that you take after you have decided what product or service you would like to provide.
Your keyword research will provide you with valuable information for the construction of your website and what methods should work best at attracting new customers to your products or services.
The increasing use of the internet and the thousands of word variations that people use to locate a product or service has increased the need to conduct careful keyword research.
If done effectively, your research can provide you with many options which you will need to sift through in order to properly target your advertising and web marketing efforts.
A great way to start your keyword research is to just do some basic brainstorming. Think about your potential customers and what they would call your item or service once you have created a list of general terms that you can use to move forward in your research.
This is where a little ‘secret’ we have learned could assist you in moving forward in a less traditional method. The traditional method directs you to a conventional online tool or program, such as Google’s Keyword Tool.
These tools will generate a list of related terms or suggestions from what they determine people most often search.
It is recommended that you do some research here before deciding which tool will work best for you and your keyword research efforts.
However, if you are doing keyword research for a pay-per-click program on Google or Yahoo, there is a better way to do your research.
If you have some extra money you can use for this research, you can do it in a whole different method. You need to take your original list of terms and begin building your campaign around the ones you think will be most effective.
Most search marketing programs will allow you to utilize a “broad” keyword match, which means that whatever combination of your search terms is used, just as long as your keyword is included, it will come up in the search.
This method will work for Google, Yahoo, and many of the other search engines which are affiliates of them.
Now you run a test campaign for a couple of weeks. This may cost you some money, but it can also decrease your keyword research time significantly since you will not only be conducting research on the keywords but also on your possible marketing campaign.
As people search and click on your ads, you can see which specific word or phrase was attracting the most responses. As the campaign continues to run, you can collect more data which will assist you in better targeting your campaign efforts.
Once you have collected enough data to make an informed decision, you can stop the “broad” match option and spend your marketing money on an effective list of exact keywords that you want to use.
This method is not as time-consuming as other methods to complete your keyword research. So if you are limited by time but have the money, it is well worth the expense.
