CPA, or cost per action, is one of the three main pricing models for monetizing websites. The other two are CPM, or cost per thousand views, and CPC, or cost per click. CPA is advantageous for advertisers and merchants because they only pay when a desired action is completed (meaning they don’t have to pay for ad impressions or clicks that don’t result in conversions). There are two main types of compensation for publishers: percentage-based commission and flat fee. With percentage-based commission, the publisher gets a percentage […]

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